In collaboration with the team at Microsoft Design, we created a launch film to reveal their new venture into the world of imaging and audio—Microsoft Capture, a new tool allowing users to express themselves uniquely across multiple applications.
The film honours the early history of photography and the medium's evolution into today's world. Our mission was to present a story focused on human connection, celebrating the end user through photography set in a beautiful and modern gallery that bridges the gap of distance and time.
We wanted to make everyone feel welcome to explore and discover the story of photography, where it's taking us, and how Capture can inspire inventive new ways of looking at the world.
My Role: Direction
Process
Client: Microsoft
Production Company: Tendril Studio
Director: Gabriel Rocha
Art Director: Joan Garcia Pons and Gabriel Rocha
Creative Director: Leonardo Mateus
Executive Producer: Ivelle Jargalyn
Producer: Niko Hook
Production Coordinator: Cody Andrew McFarland
CG Supervisor: Alexandre Veaux
Design: Rafael Eifler, Rita Louro, Samuel Bohn, Joan Garcia Pons
Modelling: Rodrigo Rezende
Edit: Gabriel Rocha
Animation: Samuel Bohn, William Sharkey, Juliana Custódio, Gabriel Rocha
Lighting and Render: Alexandre Veaux, Brad Husband
Compositors: Astrid Cardenas, Brad Husband and Gabriel Rocha
Sound Design: Zelig Music
Production Company: Tendril Studio
Director: Gabriel Rocha
Art Director: Joan Garcia Pons and Gabriel Rocha
Creative Director: Leonardo Mateus
Executive Producer: Ivelle Jargalyn
Producer: Niko Hook
Production Coordinator: Cody Andrew McFarland
CG Supervisor: Alexandre Veaux
Design: Rafael Eifler, Rita Louro, Samuel Bohn, Joan Garcia Pons
Modelling: Rodrigo Rezende
Edit: Gabriel Rocha
Animation: Samuel Bohn, William Sharkey, Juliana Custódio, Gabriel Rocha
Lighting and Render: Alexandre Veaux, Brad Husband
Compositors: Astrid Cardenas, Brad Husband and Gabriel Rocha
Sound Design: Zelig Music
